OOH Connect Selects Shinka as Preferred Mediation Platform for DOOH Programmatic Monetization

New York, NY - 27th April, 2026 - OOH Connect, LLC, a next-generation DOOH demand and commercialization platform, today announced it has selected Shinka as its preferred programmatic mediation partner. The partnership will leverage Shinka's independent mediation infrastructure to unlock incremental programmatic revenue across OOH Connect's portfolio of retail, hospitality, and place-based digital screens.

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Shinka's platform conducts auctions outside traditional ad servers, eliminating conflicts of interest and delivering real-time, bid-level transparency to media owners. By integrating Shinka's mediation layer, OOH Connect will give its publisher partners access to a broader ecosystem of programmatic DOOH demand while maintaining full control over their monetization strategy.

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Under the partnership:

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• Shinka will serve as the preferred mediation platform across OOH Connect's network of digital screens.
• Publisher partners will gain real-time, bid-level reporting and transparent auction mechanics, free from the conflicts of interest inherent in traditional ad server mediation.
• Programmatic DOOH demand will be activated through Shinka's SSP infrastructure, connecting screens to leading DSPs and programmatic buyers at scale.
• OOH Connect and Shinka will collaborate to drive incremental yield for media owners across retail, hospitality, and place-based environments.

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“OOH Connect is committed to giving media owners smarter, more transparent ways to monetize their screens. By partnering with Shinka, we’re removing legacy friction from programmatic and introducing independent mediation that drives real competition, real visibility, and real yield. This is exactly where the DOOH ecosystem needs to go.”  Hector Gonzalez, Founder & CEO, OOH Connect”

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"Place-based media is one of the most exciting growth areas in programmatic, and it deserves mediation infrastructure that actually works in publishers' favour. OOH Connect has built a genuinely differentiated demand platform, and pairing that with Shinka's independent mediation means real yield optimization with no conflicts of interest. This is a partnership built on shared values as much as shared technology," said Kieran Greene, CEO of Shinka.

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Processing over one billion ad requests monthly, Shinka's independent mediation and SSP technology is purpose-built for CTV and DOOH - environments where transparency and yield efficiency are paramount. This partnership reflects both companies' commitment to modernizing the DOOH ecosystem for publishers and advertisers alike.

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About OOH Connect

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OOH Connect, LLC is a next-generation DOOH demand and commercialization platform focused on unlocking advertising demand for digital screens across retail, hospitality, and place-based media environments. The company works with media owners, technology platforms, and brands to drive both direct and programmatic revenue through strategic partnerships and scalable demand infrastructure.

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About Shinka

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Shinka is a truly independent mediation platform purpose-built for CTV and DOOH programmatic advertising. By conducting auctions outside traditional ad servers, Shinka eliminates conflicts of interest and delivers unprecedented transparency through real-time bid-level reporting. Processing billions of monthly ad requests, Shinka helps publishers unlock incremental revenue while maintaining full control of their monetisation strategy. Learn more at www.shinka.io

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Media Contact:

press@shinka.io

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