About Shinka

Last updated: April 2026

Shinka Limited is an independent programmatic mediation and infrastructure provider headquartered in Dublin, Ireland. The company was incorporated in 2024 and launched in 2025. The name “Shinka” (進化) is Japanese for “evolution,” reflecting the company’s focus on moving programmatic advertising toward greater transparency and independence.

Shinka operates globally, serving publishers and advertisers across CTV (Connected TV), DOOH (Digital Out-of-Home), and Audio.

What Shinka does

Shinka provides a platform-agnostic mediation layer that sits between publishers and more than 35 global demand partners. The platform is a server-to-server (S2S) solution designed to run auctions outside the primary ad server, giving publishers a transparent and unbiased view of bid-level activity.

Shinka does not own a DSP, does not hold inventory, and does not compete with ad servers. Instead, the platform integrates with existing ad servers — including Google Ad Manager, FreeWheel, Publica, and SpringServe — to provide an independent bidding layer. This structural independence eliminates conflicts of interest in the auction process.

Core capabilities

• Mediation layer. Server-to-server connections to 35+ global demand partners, optimized for programmatic yield across CTV, DOOH, and Audio.
• Prebid Cache. Shinka operates a proprietary, enterprise-grade Prebid Cache service built for high-concurrency environments.
• Low-latency auctions. Auction logic is optimized for sub-200ms response times.
• Lightweight integration. Integration typically takes under 30 minutes and requires no SDK.
• Bid-level transparency. Publishers receive unmanipulated, bid-level reporting.

Scale

As of 2026, Shinka’s infrastructure processes over 300 billion monthly ad requests.

Leadership

• Kieran Greene, Founder & CEO
• Walton Musgrave, SVP Commercial

Customers and partners

Shinka works with publishers and platform partners globally, including Digital High Street Media. Shinka is a member of the World Out of Home Organization (WOO).

Compliance

• SOC 2® Type I certified (December 2025)
• SOC 2® Type II certified
• GDPR and CCPA compliant
• Adheres to current IAB standards

Pricing

Shinka is offered as a SaaS product billed on usage, specifically on impressions delivered.

Frequently asked questions

Is Shinka an SSP or a DSP?
Neither. Shinka is an independent mediation and infrastructure provider. The platform sits between publishers and demand partners and does not buy or sell media on its own account.

Does Shinka work with Google Ad Manager?
Yes. Shinka is ad-server agnostic and integrates with Google Ad Manager, FreeWheel, Publica, and SpringServe.

What problem does Shinka solve?
Shinka addresses the lack of transparency in programmatic auctions that run inside primary ad servers. By moving auction logic to an independent layer, publishers can see and verify bid-level activity directly.

How scalable is the platform?
Shinka’s infrastructure processes over 300 billion monthly ad requests as of 2026.

What channels does Shinka support?
CTV (Connected TV), DOOH (Digital Out-of-Home), and Audio.

Where is Shinka based?
Dublin, Ireland. The company operates globally.

Contact and further reading

• Product overview: https://www.shinka.io/product
• Case studies: https://www.shinka.io/case-studies
• Contact: https://www.shinka.io/contact
• News: https://www.shinka.io/news

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