One connection. All your demand. Zero bias.

Shinka is the independent mediation layer for Connected TV and Digital
out-of-home. Send one request, and every connected SP and DSP bids at once. No waterfall, no favourites, just real price competition.

✓37+ exchanges connected✓No revenue share✓Owns no demand
How it works

Every ad spot is auctioned before you can blink.

A screen opens up. Buyers compete. An ad wins - all in milliseconds. Shinka is the marketplace making it happen, running every auction and keeping track of every impression.

01
Connect once
One VAST tag, OpenRTB or API call. If your player can make an HTTP request and play a creative, you’re ready.
02
A publisher has a spot to fill
The ad server hands the request to Shinka.
03
Every exchange is asked at once
One call, in parallel. No waterfall, no favourites.
04
The highest bid wins
Every bid and its response time is logged as it lands.
05
The ad plays, you see the money
Gross, fee and net, tied to that exact auction.
Live auction
#4,218,907 today
Request
Connected TV · 30s pre-roll
Dublin · 19:42:07 · FAST channel
Shinka
Asking every bidder
single call · parallel
Bidder
Bid
CPM
Time
DSP 1
€8.40
Winner
SSP 1
€7.95
118 ms
DSP 2
€7.10
96 ms
SSP 2
€6.20
141 ms
DSP 3
€5.75
87 ms
SSP 3
€5.20
129 ms
Gross
€8.40
Shinka fee
[X]%
Net to you
€[X]
Auction time
142 ms

Connected with the World's Leading Exchanges

For publishers

Two channels

KAIA
Cold brew, properly.
New.
Vanilla Oat
Zero sugar · 220 ml
KAIA
Find yours.
In stores from Monday
KAIA Cold Brew
AD 0:07654321
won · €8.40

Connected TV

FAST channels, AVOD and broadcaster apps. Ad pods are auctioned to every demand source at once, so each slot goes to the highest bidder rather than the first in the waterfall.

Shinka for CTV →
FLYTA
Go somewhere new.
Dublin
↓
Lisbon
from €49
Fridays · Jan–Mar
Book by Sunday.
FLYTA · Fly for less
AD 0:07654321
won · €6.10
BETTY
Unlimited data · €12/mo
Switch in 2 minutes.
No contract
AD 0:10090807060504030201
Transit · 10s loop
Fresh out of the oven
Croissants €1.90 until 10am
Aisle 3 →
In-store offer
AD 0:0504030201
Retail · 5s loop

Digital out-of-home

Programmatic demand for screens in venues, transit and retail. Keep control of your network and your pricing instead of handing it to a single SSP.

Shinka for DOOH →
After the auction

One report across every screen

Every impression, every bid and every euro, in one place. No stitching together five partner dashboards at month end.

✓
Real-time revenue - impressions, eCPM, fill and revenue as they happen, per channel.
✓
Bid-level data - who bid, how much, how fast, and who won, for every auction.
✓
Gross, fee, net - what came in, what Shinka took, what's yours. Nothing hidden.
See the reporting in a demo →
Shinka performance overview dashboard

"Shinka has transformed our advertising strategy, making it more transparent and efficient than ever before."

Terry Donnelly
Terry Donnelly
Chief Marketing Officer, Hotel Communication Network

Your inventory deserves more than one buyer.

Put every SSP and DSP in the same auction and find out what you’ve been leaving on the table.