Shinka and Doohly Announce Strategic Partnership to Streamline Programmatic DOOH for Media Screen Owners

Shinka, the leading programmatic mediation platform for digital out-of-home (DOOH), today announced a strategic partnership with Doohly, a powerful content management system (CMS) purpose-built for screen owners. This collaboration delivers a natively integrated solution that simplifies programmatic activation while enhancing the operational capabilities of DOOH networks.

Through this partnership, screen owners using Doohly’s CMS can effortlessly utilise Shinka’s mediation technology to connect with programmatic demand. The integration eliminates the need for complex, one-off integrations into SSPs and DSPs, offering a streamlined and scalable solution.

"We’re excited to partner with Doohly to make it easier than ever for screen owners to access programmatic demand,” said Kieran Greene, CEO, Shinka. “By integrating natively into a trusted CMS, we’re removing friction and unlocking new revenue opportunities for media screen owners. We’re excited to demonstrate the true capabilities of programmatic to doohly’s customers and aid with driving operational efficiencies with features such as unified creative approval.”

"This partnership gives our customers immediate access to new revenue opportunities without the usual programmatic integration headaches,” said Sean Law, CEO, Doohly. “By embedding Shinka directly into our CMS, we’re cutting out complexity and enabling networks to scale faster, with unified creative workflows and operational oversight built in.”

Shinka and Doohly look forward to rolling out their partnership to existing and future customers over the upcoming weeks.

About Doohly

Doohly is a next-generation CMS built to power the future of digital signage, cloud-native, integration-ready, and built from the ground up to eliminate the complexity of legacy systems. Designed for speed, scale, and seamless third-party connectivity, Doohly empowers screen owners and integrators with an all-in-one platform that reduces operational friction and unlocks new opportunities for monetization and automation. Learn more at www.dooh.ly 

About Shinka

Shinka is the leading independent mediation solution for programmatic advertising in the CTV and DOOH industry. It enables media owners to optimize their ad revenue by streamlining the auction process. With a strong commitment to transparency, Shinka provides real-time data and complete visibility into individual opportunities through its mediation platform. Foster fair competition and unlock new revenue potential with Shinka. Learn more at www.shinka.io