Shinka has officially signed up to become a member of the World Out of Home Organization (WOO),
Dublin, 26th February 2026 — Shinka has officially signed up to become a member of the
World Out of Home Organization (WOO), the leading global association for the out-of-home
(OOH) advertising industry. This membership marks a significant milestone in Shinka’s
continued commitment to innovation, collaboration, and international growth within the mediaand advertising ecosystem.
By joining WOO, Shinka will gain access to a global network of industry leaders, research,
best practices, and policy discussions that shape the future of out-of-home advertising
worldwide. The partnership will enable Shinka to contribute its expertise while staying at the
forefront of technological and strategic developments in the sector.
“We are proud to join the World Out of Home Organization and become part of such a
respected global community,” said Kieran Greene, CEO & Founder at Shinka. “This
membership aligns with our vision to expand our international presence, strengthen industry
partnerships, and continuously deliver forward-thinking solutions for our clients.”
The World Out of Home Organization brings together media owners, agencies, advertisers,
technology providers, and national associations from across the globe to promote and
advance the OOH medium. Through participation in WOO events, research initiatives, and
working groups, Shinka aims to play an active role in driving industry standards and continue
its rapid expansion into the US and other key target markets.
Mark Flys, Chief operating Officer of WOO, says: “ We are delighted that an organization
such as Shinka is joining WOO. This demonstrates how WOO can benefit all sides of what is
now fast-moving and technologically innovative medium, by bringing members from different
sectors together to build the power and reach of OOH even further.”
Shinka’s membership underscores its dedication to excellence, transparency, and
sustainable growth, as well as its ambition to contribute meaningfully to the evolution of the
global out-of-home landscape. This membership underscores Shinka’s commitment to
supporting the industry whilst bringing new and innovative products to market and continuing
its explosive growth in key markets.
About:
Shinka is a truly independent mediation platform purpose-built for CTV and DOOH
programmatic advertising. By conducting auctions outside traditional ad servers, Shinka
eliminates conflicts of interest and delivers unprecedented transparency through real-time
bid-level reporting. Processing billion monthly ad requests, Shinka helps publishers unlock
incremental revenue while maintaining full control of their monetization strategy. Learn more
at www.shinka.io
Media Contact:
press@shinka.io