Shinka, an independent ad tech infrastructure provider for Connected TV (CTV) and Digital Out-of-Home (DOOH) publishers, today announced it has partnered with High Street Media Limited to integrate its advanced DOOH programmatic solutions across High Street Media’s network of retailer-based installations.
Digital High Street Media will leverage the Shinka platform to streamline operations, improve efficiency, and drive increased revenues for its retail and brand partners. This partnership reflects Shinka’s continued investment in delivering innovative DOOH products for publishers operating in high-growth environments. Digital High Street Media provides advanced DOOH solutions for retailers looking to capitalise on increasing advertiser investment in retail media and in-store digital environments.
“Shinka is delighted to be working with Digital High Street Media as we continue to scale our platform and customer base,” said Kieran Greene, CEO at Shinka. “Their trust in our platform underscores the real-world impact of our technology. We believe this partnership presents a significant opportunity for retailers on the high street to unlock the full potential of programmatic DOOH.”
By choosing Shinka, Digital High Street Media gains access to a fully agnostic, transparent mediation platform that significantly reduces time to revenue for DOOH partners. Shinka has spent years building infrastructure that enables seamless integration with any demand platform, helping publishers maximise programmatic revenues while maintaining full control over their sales strategy.
“Retailers and the high street are about people, place and community,” said Richard Plaskow, Co-Founder at High Street Media. “Our focus has always been on helping retailers strengthen their connection with the communities they serve. Shinka gives us the technology foundation to do that at scale, while preserving the local relevance and authenticity that make high street media so powerful for brands.”
This latest customer win follows a period of sustained growth, senior hires and product investment for Shinka, as more publishers turn to the company for CTV and DOOH mediation solutions.
About Shinka
Shinka is an independent mediation platform purpose-built for CTV and DOOH programmatic advertising. By conducting auctions outside traditional ad servers, Shinka eliminates conflicts of interest and delivers unprecedented transparency through real-time bid-level reporting. Processing billions of monthly ad requests, Shinka helps publishers unlock incremental revenue while maintaining full control of their monetisation strategy. Learn more at www.shinka.io
Media Contact:
press@shinka.io
About Digital High Street Media
Digital High Street Media is a Digital Out-of-Home media company rooted in the heart of the high street. Working closely with retailers, landlords and local communities, the company creates media networks that support vibrant town centres while helping brands connect with people in meaningful, real-world environments. By placing screens where people live, shop and gather, Digital High Street Media enables retailers to unlock new value from their spaces and gives advertisers a chance to engage audiences in ways that feel relevant, local and trusted.
Media Contact:
richard@highstreetmedia.co