One connection. All your demand. Zero bias.
Shinka is the independent mediation layer for Connected TV and Digital
out-of-home. Send one request, and every connected SSP and DSP bids at once. No waterfall, no favourites, just real price competition.
Every ad spot is auctioned before you can blink.
A screen opens up. Buyers compete. An ad wins - all in milliseconds. Shinka is the marketplace making it happen, running every auction and keeping track of every impression.
Connected with the World's Leading Exchanges
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Two channels
Connected TV
FAST channels, AVOD and broadcaster apps. Ad pods are auctioned to every demand source at once, so each slot goes to the highest bidder rather than the first in the waterfall.
Learn more →Digital out-of-home
Programmatic demand for screens in venues, transit and retail. Keep control of your network and your pricing instead of handing it to a single SSP.
Learn more →One report across every screen
Every impression, every bid and every euro, in one place. No stitching together five partner dashboards at month end.
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"Shinka has transformed our advertising strategy, making it more transparent and efficient than ever before."
The Curious Corner
The three things media owners ask us first. The full list is on the Product page.
See all questions →What is Shinka?
Shinka is the independent mediation layer for Connected TV and Digital out-of-home. It plugs into your existing ad server and runs one unbiased auction across every connected exchange, so each ad spot goes to the highest bidder rather than the first buyer in a waterfall. Shinka owns no screens, no inventory and no demand.
Which exchanges does Shinka connect to?
Shinka connects to more than 37 integrated exchanges, including Magnite, OpenX, Equativ, GumGum, Place Exchange, Perion (Hivestack), Improve Digital, InMobi and OneTag. Every SSP and DSP you already work with stays connected under your existing contracts, and new ones are added on commercial terms you agree directly with each exchange.
Does Shinka work with my ad server?
Yes. Shinka runs alongside your current stack rather than replacing it: integration is one VAST tag per ad slot, or an OpenRTB or API call, and nothing needs installing in your player. Requests go from start to winning ad in under 200 milliseconds, and one dashboard shows every bid, every buyer and the gross, fee and net for each auction across CTV and DOOH screens.
Does Shinka replace my ad server?
No. Shinka works alongside your ad server, not instead of it. Your ad server keeps running your direct campaigns and hands the open spots to Shinka, which runs one auction across all your exchanges and sends back the winning ad.
How is Shinka different from an SSP?
An SSP sells your inventory to its own buyers. Shinka owns no demand, so it has no reason to favour anyone. It sits above your SSPs and DSPs, asks them all at once and lets the highest bid win, with gross, fee and net shown for every auction.
Can I run a test with Shinka?
Yes. Most media owners start with a test on part of their inventory, running Shinka next to their current setup so they can compare results like for like before rolling out further. Get in touch and we'll scope one with you.
Your inventory deserves more than one buyer.
Put every SSP and DSP in the same auction and find out what you’ve been leaving on the table.